RSS for Marketing

Prismlegal offers a look on how to use RSS for maketing: Marketing, Info Overload, and RSS

I have suggested that law firms should provide RSS [really simple syndication] feeds for their alerts and updates. This way, clients can pick and choose what they want to read, eliminate excess e-mail, and help reduce information overload. Yesterday, a Canadian law firm announced that its updates are available via RSS.

Vancouver-based Clark Wilson yesterday announced that the firm “is now offering topical RSS Feeds for our firm’s publications. By using RSS (or Really Simple Syndication) feeds, those with interests in specific legal subject matters will receive immediate notification as soon as alerts and articles that match their interests are posted on our website.”